Despite the fact that experts
acknowledge the importance of the emerging markets, there is a dearth of
real case studies specially focussed on marketing issues. This case
study book addresses that need. It is also important and timely in
providing a framework for instructors and researchers (both academic and
industry) to understand the dynamics occurring in emerging markets.
This book is composed of long and short real cases with varying
complexity in different sectors including airlines, hotel, fashion, etc.
These will cover issues which are unique to the emerging markets
(including the BRIC countries) to understand the dynamics occurring in
these countries. With its case studies, collection of questions, and
real-life marketing examples, this book offers unique benefits to
marketing students and educators across the world. A must-have for every
marketing course module.
File type: PDF
Download: http://adf.ly/dqjBh
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